THO' THO. THO?
The Story Behind the THO' Brand
THO’ – clothing designed for change.
When I moved to a new country, I faced a question: what clothes should I take with me? I didn’t know how long I’d be gone or what I’d actually need.
In the end, half of what I packed just stayed in the closet. And as a designer, I started thinking: how do you create clothing that’s useful in any situation?
That’s how THO was born—transformable pieces designed for travel and relocation. Skirt-dresses, foldable shoppers, wrap skirts with adjustable sizing (so you never have to worry if they’ll be too tight or too loose). And the name? A nod to change and doubt—both a play on thought and that little tho that reminds us things are never that simple.
Maybe one day, when I finally settle down, my approach will evolve into something new. And that’s okay. Because the only real definition of my brand is this: clothing that adapts to change. That’s my philosophy.
Inna, founder of THO
NOV / 2023
In the end, half of what I packed just stayed in the closet. And as a designer, I started thinking: how do you create clothing that’s useful in any situation?
That’s how THO was born—transformable pieces designed for travel and relocation. Skirt-dresses, foldable shoppers, wrap skirts with adjustable sizing (so you never have to worry if they’ll be too tight or too loose). And the name? A nod to change and doubt—both a play on thought and that little tho that reminds us things are never that simple.
Maybe one day, when I finally settle down, my approach will evolve into something new. And that’s okay. Because the only real definition of my brand is this: clothing that adapts to change. That’s my philosophy.
Inna, founder of THO
NOV / 2023
